Tactics6 min readJanuary 18, 2024

The 5 Automations Every $5M Business Needs Yesterday

Tactical, high-leverage automations that eliminate human middleware and protect your margins.

Dawn Larsen, founder and CEO of Navigator

Dawn Larsen

Founder & CEO · Navigator · Sudbury, Ontario

Blueprint table — 5 business automation trigger-to-outcome flows every $5M Canadian business needs — Navigator

At $1M in revenue, brute force works. At $5M, brute force breaks your team. To scale further, you must aggressively identify and eliminate manual data entry through business process automation. Here are the five architectural automations we deploy in almost every mid-market engagement.

1. The Universal Intake Protocol

Stop taking requests via Slack DMs. Whether it's an internal IT request or a client support ticket, force all intake through a structured form. Route the payload directly to a centralized database and automatically notify the relevant stakeholder.

2. The Automated Client Onboarding Sequence

When a contract is signed, a webhook should trigger automatically: create the client folder, provision their project in your management tool, generate the kickoff agenda, and send the welcome email. Zero clicks required.

3. Failed Payment Recovery

Do not let your finance team manually chase expired credit cards. Implement a strict, automated dunning sequence that attempts recovery on a specific schedule, pausing access automatically if unpaid after 14 days.

4. The Executive Daily Briefing

Founders shouldn't need to log into six tools to check business health. Build a daily automated script, or lean on AI automation, to pull cash in bank, new pipeline generated, and critical support tickets, delivering a brief to the Founder's inbox at 8:00 AM.

5. Standardized Offboarding

When an employee leaves, security is paramount. A single status change in your HR tool should trigger the automated revocation of access across your primary SaaS applications.

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